The other day I wrote a post asking people to describe election leaflets they’re receiving. These are important indicators of what’s going on, because they distil the messages the campaigns want to send to voters, and they’re often tweaked to…
The other day I wrote a post asking people to describe election leaflets they’re receiving. These are important indicators of what’s going on, because they distil the messages the campaigns want to send to voters, and they’re often tweaked to…
If this election proves anything, it proves that both parties have taken the notion of polling driven strategy to ever greater heights. Once, policies were road tested via focus groups to guage their acceptability and to refine selling points. Now,…
I noted in my last post that television (particularly commercial tv) is the single most influential source of information for voters during election campaigns. Direct communication by political parties is also important, tending to trump the febrile discourse of the…