In his electoral analysis piece published at On Line Opinion, Mark wrote earlier this month:
But at the same time every move in this year’s political game is compared against the Latham-Howard contest of 2004.
The latest “character issue” to “emerge” (or rather to be stoked by inaccurate and hysterical hyperbole from the government) is the Sunrise saga. And what a tedious one it is too. OMG! Politician engages in media management! But what about his judgement, cry the government?
One pundit or other (I forget which one and I find the whole issue too boring to go hunting again for the link) claimed that this was a revelation akin to Mark Latham’s alleged bucks party video.
The two reasons Sunrise-gate seem to excite the media are:
(1) It’s about the media and the media love writing about the media;
(2) It fits the dumb-assed script.
I’m sure that voters out there in punter (as opposed to pundit) land will yawn, if they were paying attention in the first place. And invoking the “sacred” nature of Anzac Day begs the question of whether any other politician (or, Goddess forbid, media empire) had ever tried to cynically use its symbolism to score a point or win a ratings point. This is exactly the sort of inwardly focused and tedious insider story that turns people off political reporting. One of the only salient observations after Burke/shares/Santoro/standards gate was that perhaps people wanted to hear about policies and directions for the future, not all this hyped hysteria. But that was, like, so a few weeks ago.
Update: Via blacklight in comments, the latest Newspoll headline numbers are out:
tpp: labor 59 coalition 41 (alp up 2)
preferred PM. Rudd 48 (steady) Howard 36 (down 2)