Murdoch acts to maintain the illusion

Well, surprise surprise. While the Melbourne Herald-Sun continues to endorse the Coalition, the Daily Telegraph, Courier-Mail, Hobart Mercury, and the Oz have all endorsed Labor.

I suppose one of the silver linings if by some miracle the Rodent gets back again is that the myth of Murdoch tabloid omnipotence will have been comprehensively slaughtered. I thought that idea should have been put to rest in 1999, with the stunning success of the campaign for the republican referendum…

Advertisements
Posted in federal election '07, media
12 comments on “Murdoch acts to maintain the illusion
  1. tigtog says:

    If anyone wants to try their luck on commenting on the Torygraph’s decision, the editor is liveblogging right now and taking questions from the mug punters.

  2. Darryl Mason says:

    Rupert Murdoch gave Kevin07 the double thumbs up at their New York City meeting early in 2007. The Daily Telegraph has been supportive since then.

    Interesting to note that the main editorial in The Australian today once again comes over all defensive about the GG not being a Howard mouthpiece, listing all the stories where they supposedly took an anti-government line. Which is strange. The Australian would be expected to cover stories like Haneef and AWB regardless of who was in power, wouldn’t they?

  3. harry says:

    Remember last election, when Fairfax disgracefully endorsed Howard on the eve of the election, astounding many readers?

    Looks like the GG is doing the same, but for less unfathomable reasons: the paper’s reputation has suffered a lot this campaign, and this is a salvage effort.

    I wonder if the endorsement came down from Rupert himself? Maybe the editorial has already changed hands? Sheridan certainly seems grumpy!

  4. harry says:

    NB: Rupert ALWAYS backs the winner! No point putting money on a losing horse, and money is always the prime motivator.

  5. mbahnisch says:

    It’s like Rob said. Murdoch always backs the winner, so he can claim he had something to do with it. No mystery. It does put both his influence and the effectiveness of the GG’s anti-Labor rantings all year in perspective though.

  6. mbahnisch says:

    Crossed with harry.

  7. Helen says:

    The front page of the Herald-Sun today has a big picture of Howard and Rudd side by side. Howard has his arm up with fist raised, as if in victory.

    They can’t help themselves, can they.

  8. Andyc says:

    Murdoch. Oil at $20 a barrel. Fairy stories. Nuff said.

  9. nasking says:

    I don’t think Rudd is in the Murdoch camp…i reckon News Ltd. is running scared & trying to keep up the readership because they know Labor will probably win, that they’ve generally been ignored except for Tim Dunlop…& they are terrified of the accusations of bias and the resulting partial rejection of any media that is related to Murdoch. It’s all about moolah.

    Sky News has been sneakily pro-Howard but trying pathetically to look balanced. It’s all in the type of shots selected, the tone of interviewers & talking heads’ voices, the ridiculous poll they ran all day yesterday that kept coming up with Howard having better vision for the Country (astroturfing i reckon)…

    & what about that bogus phone poll on Ch.9 Current Affair? (even Ray Martin & Tracey Grimshaw seemed surprised by the result via phone/SMS) …i noticed it was picked up as the main story on Melbourne Herald-Sun on-line via GOOGLE News last night. They declared Howard a big winner based on that BS phone poll…& only mentioned the studio audience result in the last paragraph of the article. Someone should investigate the links between the company running that poll & the Murdoch camp. Packer’s lot are probably playing it both ways.

  10. David says:

    I reckon Murdoch doesn’t care. He really doesn’t stand to lose anything regardless of who wins. It’s a simple global formula applied all over the world – prefer the conservative party, but readily back centre-left parties with rightish leaders when it looks they are popular and dynamic. Murdoch press backed Tony Blair.

    Some people on this site were saying big quasi-conspiracy things about Murdoch press all year, and stuff about the tele being hard pro-Howard, etc – it was obvious they hadn’t actually bothered to look at the Tele’s recent coverage.

    As Mark said, it’s important to keep all this stuff in perspective. A Piers, a Bolt, an Albrechston could be on the front cover of every Murdoch paper every day for the past six months spewing vitriol about Labor and they would still win. In fact, such a state might actually help Labor.

  11. Katz says:

    Remember last election, when Fairfax disgracefully endorsed Howard on the eve of the election, astounding many readers?

    Why so?

    Latham was unelectable as a responsible choice for PM.

    If by some bizarre freak of chance Latham had won in 2004, he would have destroyed the ALP for a generation.

    Last time I still preferenced the ALP over the Libs but I did so with grave misgivings for the sake of the futre of the ALP.

  12. joe2 says:

    “As Mark said, it’s important to keep all this stuff in perspective. A Piers, a Bolt, an Albrechston could be on the front cover of every Murdoch paper every day for the past six months spewing vitriol about Labor and they would still win. In fact, such a state might actually help Labor.”

    David, you really miss the point. The ABC is driven to a state of almost madness about biased reporting but yet, it is somehow acceptable, for the almost dominant commercial media player to play favourites. Not a healthy thing for our burgeoning democracy.

Comments are closed.

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: